A call forward and a look back from your friends at Invisible Hand
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What a year we had.

Can you believe it was 365 whole days of starting emails with  “I hope this finds you well, all things considered…” ?

And yet, asterisks aside, the world still brims with brilliance. Generosity. Teamwork. Innovation. (I saw precisely zero K Pop Demon Hunters or 6/7s during Halloween of 2024. The world can change in an instant!)

The wonderful and the…woof… are a lot to hold in parallel, both personally and professionally. I feel it. But I also feel compelled to remind us: As matrixed and difficult to navigate as things feel–for companies, organizations, and human souls alike—we cannot let complexity lead to paralysis.

Anytime a client called us throughout the year feeling lost about how to meet this moment, my guidance to them was simple. It remains.

Build what you have high conviction for. Gather your people–IRL and online. None of this work is as effective–or as fun– when done alone.

That advice has guided us through one of the most exciting years in Invisible Hand history. I am eager to show you just a sliver of that work in this latest issue of SEEN.

Thank you for being with us on this journey. I cannot wait to see what’s next.
 

 

 Your Fan,

Genevieve Roth 

Founder and CEO 

of Invisible Hand

Why is Invisible Hand so obsessed with gathering?


Because it's effective. And a really good time. As it turns out, we're not the only ones who think so.


Somewhere in 18th-century Paris, Madame Geoffrin became a powerful agent of change without leaving her dining room. Her guest list read like a syllabus: Voltaire, Diderot, Rousseau. There was food, wine, gossip—and ideas. Her salon became the pulse of the Enlightenment: a space where art, politics, and philosophy mingled with candlelight.


In 1920s New York, folks like Langston Hughes and Zora Neale Hurston frequented rent parties—lively gatherings designed to help tenants make rent that also made cultural history.


In 1975, Gordon French and Fred Moore convened a meeting of like-minded hobbyists they called the Homebrew Computer Club. The stated purpose: get together and share ideas. The eventual outcome: Apple.


In March 2025, at a waterfront theatre in New York City, Diane von Furstenberg and YouTube gathered women across generations to take charge of their lives. This time, Invisible Hand got to help make it happen.


The eras and spaces change, but the instinct is the same: the world does not move on ideas alone. It moves when ideas collide with people and action. All the better if there are snacks.


In 2025, Invisible Hand threw cocktail hours and dinners during Climate Week. We cruised artists and brandmakers around Vancouver Harbour on boats—twice!—at TED. In Los Angeles, we gathered 500 showrunners, network execs, and content makers for A Day of Unreasonable Conversation. In Memphis, we helped Imaginable Futures rethink education narratives over biscuits and grits. Dinners, salons… one very sunny canoe trip in Tucson. (Genevieve had an actual tattoo artist at her birthday party, but that's a story for another time.)



Those gatherings were not just good parties—though you better believe they were that, too. They connected donors, brands, and kindred spirits. They nourished communities and built belonging.


This, dear reader, we believe: whether it's a global campaign or a living room full of strangers, when we gather, we make things real.


This is the work.


With curiosity. With intention. With (damn good) company.
— The Invisible Hand Team

Invisible Hand Staff Picks

for Growth, Community & Culture Shifting

Watch: Stepping out of comfort to heal community—from IH Consultant, Kristi Henderson.

Netflix’s The Perfect Neighbor dives into the messy work of community and conflict, showing the tough conversations that spark real connection. It’s a must-watch for anyone ready to lean into complexity. Humble brag (because our IH team members are so good at sharing their talents far and wide)--Kristi led crisis communications and strategic partnership for this campaign, so you know it's going to be good!

Read: What it really costs to see our neighbors as "other"—from IH team member, Joy Engel. 


Say Nothing unpacks “The Troubles” in Northern Ireland—a decades-long story of identity, loyalty, and loss. It’s a powerful look at how quickly “us vs them” thinking can take hold, and how long it takes to heal. Dear reader, step into this one with care. The echoes to today are loud.

Listen: Owning your next chapter—from IH Digital Media Manager, Jess Peer.

In 8 Hard Truths for Seasons of Change from the Soul Gum podcast, Victoria Hutchins shares a simple truth (and a whole lot more!) which says, “The door to your next chapter won’t open on its own, you have to open it yourself.” This episode is a steady reminder to face change with intention, clarity, and courage.

Q4 opened with an event so good that the conversation kept going. Our founder, Genevieve Roth, brought the energy of A Day of Unreasonable Conversation to Forbes, where she spoke about the importance of shifting culture upstream by investing in storytellers and creators, and why their role matters so deeply in fractured moments. The feature articulated the deeper intention behind the day, and it is one we are still proud of. Read the article here, and catch a visual pulse of the day with speakers like VP Kamala Harris and Napheesa Collier in our recap reel here.

Over Thanksgiving break, we partnered with Future Earth, The AZ Hikeaholics and the University of Arizona’s Outdoor Recreation Program to set up camp with U of A students in the Arizona wilderness. Between paddles, trail miles, and the kind of camaraderie that only happens under a night sky, we explored belonging, stewardship, and how small acts of care can shape the future climate leaders we need. 

We’re already sketching what’s next: new conversations, new collaborators, and a few big swings we can’t wait to share. 2026 is shaping up to be a good one,  and we have a feeling it will be for you, too.


Keep an ear to this space and stay connected with us on social.

Let's Stay In Touch


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